90-day campaign
How a Cybersecurity Services team booked 35+ qualified leads
35+
Qualified Leads
7.2%
Reply rate
$231K
Pipeline Generated
The challenge
Cybersecurity Services team with strong offering but emails landing in spam, reply rates below 1%, pipeline on referrals only.
The results
Inbox placement hit 96%+ in 30 days. By month 3, 35+ qualified leads and $231K in new pipeline.
“The sequences LST leadgen wrote finally sounded like our buyers. Every week we see new qualified security leaders replying and asking for details.”
What we built
01
Dedicated “security research” sending identities with central reply handling via the SDR team.
02
ICP focused on B2B SaaS companies with 20–200 engineers on AWS or GCP and recent funding.
03
Tight, technical copy that spoke to specific issues like secrets sprawl and misconfigured IAM, tied to measurable outcomes.
04
Nurture flows triggered by funding and hiring signals to keep warm leads engaged until timing was right.
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