1
Craft Messaging Thesis
- a. Test different value propositions
- Frontend offers
- Lead magnets
- Free work
- Unique insights
- b. Test different script frameworks
- Leverage case studies or pain points
- Shorter or longer scripts
- With or without personalization
- c. Add Spintax to finalized scripts with GPT bot
2
Build List Around ICP Criteria
- a. Determine segment of TAM to target
- Create accounts list
- Find relevant decision makers
- Scrape email addresses, LI profiles, & phone numbers
- b. Data enrichment and cleaning
- Import list to Clay
- Enrich data with multiple data providers to maximize qualified list size
- Verify lists with Millionverifier
- Verify catch-alls with Bounceban
- Leverage AI tools for personalization, lead scoring, or intent data
3
Add Assets to Campaign
- a. Audit campaign scripts & variables for any errors
- b. Enable all optimized campaign settings
- c. Set correct email accounts and sending times according to timezone
4
Send Campaign for Review
- a. Notify client
- Share scripts
- Share list
- b. Make adjustments according to feedback
- c. Get green light